Client: Samsonite Hong Kong
Location: Wan Chai, Hong Kong
Size: 650SQFT
Date: 28/02/2018
Services: Retail Design | Fit-out
The American Tourister project, in collaboration with our new client Samsonite Hong Kong, sought to translate the brand's vibrant and playful marketing initiatives into an immersive retail environment. Our objective was to capture the essence of American Tourister's fun and adventurous spirit within a physical space. Through strategic implementation of a plug-and-play system, Goodss designed an engaging shop interior that prioritized flexibility and interactivity.
The project commenced with a comprehensive analysis of American Tourister's existing marketing campaigns, focusing on the elements that resonated most with customers. Goodss worked closely with Samsonite Hong Kong to identify key themes, colors, and design elements that embodied the brand's energetic identity.
Leveraging the plug-and-play concept, our team developed a dynamic retail interior that could be easily reconfigured to accommodate evolving displays and seasonal promotions. This modular approach allowed for seamless updates and transformations, ensuring that the shop interior remained relevant and captivating over time.
Central to our design was the creation of interactive zones within the store. These zones invited customers to engage with the brand on a personal level, fostering a deeper connection. Interactive elements, such as touchscreens, digital displays, and experiential setups, were strategically integrated to enhance the shopping experience.
The flexibility of the plug-and-play system extended to the layout and visual merchandising. Display fixtures were designed with versatility in mind, enabling effortless rearrangements and adaptations. This flexibility not only facilitated efficient space utilization but also empowered store associates to curate displays that aligned with the latest marketing initiatives.
Throughout the design process, Goodss maintained a strong emphasis on maintaining a cohesive brand experience. The chosen colors, materials, and design motifs were all meticulously selected to reflect American Tourister's spirited identity while creating a visually appealing and harmonious environment.
In conclusion, the American Tourister project, in partnership with Samsonite Hong Kong, aimed to translate the brand's playful marketing initiatives into an engaging retail environment. By harnessing the power of a plug-and-play system, Goodss developed a shop interior that offered flexibility, interactivity, and a seamless brand experience. The design not only captured the essence of American Tourister's fun-loving spirit but also provided a platform for dynamic displays and customer engagement, ensuring the store remained an exciting destination for shoppers.
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